LEXIE CANNES STATE OF TRANS — UPDATE Dec. 1, 2014 — Ad in the Minnesota Star-Tribune: “Your 14-year-old daughter just lost her position on an all-girl team to a male… and now she may have to shower with him.”
Word comes via Media Matters that the Minnesota Star-Tribune has once again run a transgender-hate ad from a group that is attempting to stop a trans rights policy from being adopted by schools. (The ad this time also appeared in St. Cloud Times and the Duluth News Tribune.)
The first time this happened, I challenged Steve Yaeger, vice president of marketing and public relations for the Star-Tribune to own up to the blunder of allowing hate mongering in his paper. That never happened and the paper in fact, insisted the ad fell within their advertising guidelines.
This time Yaeger is ignoring requests for comments from Media Matters.
That leaves me no choice but to once again plaster Yeager’s photo all over the internet hoping that he comes around to understand that transphobic advertising not only hurts, but also kills trans people.
(Original article Sept. 9, 2014) The Minnesota Star-Tribune on Sunday published a full-page ad running on the back page of the newspaper by an anti-transgender group that is trying to stop a trans students rights policy from being adopted by highs schools in that state.
The ad showed a picture of a school shower room with these words superimposed over it: ‘A male wants to shower beside your 14-year-old daughter. Are you OK with that?‘
Never mind the rest of the ad. That right there is a clear case of transphobic fear mongering, leaving one to wonder how this ad passed muster with those running the largest newspaper in Minnesota?
According to the Gay Star News, the paper’s vice president of marketing and public relations said this: ‘[the ad] met all the requirements of our ad policy.’
According to the Star Tribune’s website, this gentleman is Steve Yaeger. Now I don’t know if Mr. Yaeger is a bit clueless, perhaps stuck in the last century, or the pile of money being offered by this hate group was a bit much to resist, but I do know there is some accountability to had for this fiasco, and it lies squarely with Mr. Yaeger.
So Mr. Yaeger, you broke it, you fix it. Apologize and run a full-page rebuttal against transgender hate mongering.
Steve Yaeger, Vice President Marketing & Public Relations
Star Tribune main office: 612-673-4000
Dec. 1, 2014, Media Matters: http://mediamatters.org/blog/2014/12/01/misleading-anti-transgender-newspaper-ads-spark/201724
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Read Lexie Cannes in The Huffington Post: http://www.huffingtonpost.com/courtney-odonnell/