THE GUERRILLA ANGEL REPORT — (Update: This commercial is being pulled off the air — see below.) In the TV commercial a cis woman and a trans woman applying makeup in the ladies room are competitively trying to top each other until finally, the cis woman pulls out a tampon leaving the trans woman “defeated”.
Around the net this commercial has managed to offend, in addition to trans women, cis women and trans men. This company has attracted the ire of many people before with other offensive ads leading me to believe that they expect the “free” publicity from this will actually boost sales.
What do you think we ought to do? Ignore them or respond with our thoughts? Or is it just funny and we need to focus on more important things?
Libra’s FB page: http://www.facebook.com/Libra?sk=wall
Libra’s website: http://www.lovelibra.co.nz/
UPDATE Jan. 4, 2012: The Huffington Post is saying that the company is pulling the ads off the air: http://www.huffingtonpost.com/2012/01/03/libra-tampon-ad-transgender-woman_n_1181160.html
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Categories: Transgender, Transsexual, Trans