UK ad watchdog bans “spot the stallions from the mares” TV commercial

Paddy Power “Spot the stallions from the mares” commercial

THE GUERRILLA ANGEL REPORT — “Spot the stallions from the mares”? Yes, it is what you think. A television commercial which prompted viewers to spot transgender women in a crowd was banned by the UK’s Advertising Standards Authority. The spot was created for Paddy Power, an Irish bookmaker.

Complaints, along with input from social media and the Kent Transgender Forum likely compelled the ASA to take action, although they downplayed social media’s role.

From the ASA: “The suggestion that trans people could be segregated into the gender stereotypes ‘stallions’ and ‘mares’ as part of a guessing game, trivialised a complex and difficult issue and objectified them in a way that was likely to cause them serious offence. . .”

Paddy Power is still running the ad in places where the ASA has no authority, such as on YouTube. Paddy Power claims they consulted with a trans organization prior to running the ad but there are some disputes over the facts.

Watch the video: http://www.youtube.com/watch?v=1XZ5MOB3nww&feature=player_embedded

This incident brings to mind an another controversial TV ad from Australia (Libra tampon) I wrote about earlier this year:  http://lexiecannes.wordpress.com/2012/01/31/fallout-from-libra-drag-queen-or-trans-woman-tampon-ad-continues/

Read more from The GuardianPaddy Power’s ‘transgendered ladies’ ad banned by ASA | Media | guardian.co.uk.

Paddy Power “Spot the stallions from the mares” commercial (YouTube)

Paddy Power “Spot the stallions from the mares” commercial (YouTube)

——–

You’re welcome to share this entire article!
Follow this topic and others on Lexie Cannes’ Facebook page: http://www.facebook.com/lexiecannes
Get the transgender-themed feature film “Lexie Cannes“ here:
http://www.LexieCannes.com



Categories: Discrimination, Equality, Civil Rights, Transgender, Transsexual, Trans

Tags: , , , , , ,

2 replies

  1. You should take part in a contest for one of the smartest blogs on the web. I will highly recommend this website!.

Trackbacks

  1. Meteor cell phone television commericals mocks transgender people « The Guerrilla Angel Report by Lexie Cannes

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

Follow

Get every new post delivered to your Inbox.

Join 2,090 other followers

%d bloggers like this: