THE GUERRILLA ANGEL REPORT — Charles Barkley, the former NBA star, sports commentator and now, Weight Watchers spokesperson, posed in drag for the upcoming Weight Watchers campaign to get men on board with losing weight.
Now, this may or may not cause a ruckus with some, but Barkley, who has been known to perform in drag in the past, might be doing us a favor by helping reduce some of the negative stigma some people in society have against those who do not conform to their rigid set of beliefs. Barkley, after all, is the kind a guy many of those same people would gladly have a beer with.
It’ll be interesting to see how this new Weight Watchers campaign plays out — does it open a few minds while getting the attention of those in need of a weight loss program or does it backfire and causes heads to roll at the advertising firm that thought up this promotion?
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